Chiang Mai CLICKS •Website & SEO Studio
Playbook 02

Hotels & Boutique Resorts

Every booking through an OTA costs you 15–25% and the guest relationship. The job is not to leave the channels — it is to give the guest a reason to come back directly.

Who you are selling to

The buyer.

A traveller comparing four properties across two tabs and an OTA app, deciding in under ninety seconds on a phone, usually in the evening.

Searches that end in revenue

  • Boutique hotel Old City Chiang Mai
  • Riverside resort Mae Rim
  • Lanna style hotel Chiang Mai
  • Hotel near Wat Phra Singh
Our build standard

What we ship for hotels & resorts.

  • Availability and rate in the hero, not three clicks down
  • A direct-only offer the OTAs cannot structurally match
  • Room pages with honest sizes, real photography and firm pricing
  • Hotel and LocalBusiness schema with rate parity signals
  • Pre-arrival, in-stay and post-stay sequences
  • Review automation timed to checkout
Benchmarks

What good looks like.

+184%Best-case direct booking lift in 9 months
−41%Median reduction in OTA commission share
1.6sTarget mobile LCP for booking paths

Figures drawn from our own engagements in this sector. Your starting position determines what is realistic — we set targets in week one, from your data.

Your next chapter

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search in Chiang Mai?

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