Playbook 03
Tours, Treks & Travel
Marketplaces take 20–25% and own the customer. The operators who escape are the ones whose itinerary pages answer more than a listing ever could.
Who you are selling to
The buyer.
A traveller 2–8 weeks out, reading itineraries in detail, weighing group size, guide experience and whether the operator is genuinely responsible.
Searches that end in revenue
- Two day trek Mae Hong Son
- Responsible hill tribe trek Thailand
- Small group tour Chiang Mai
- Slow travel Pai itinerary
Our build standard
What we ship for tours & travel.
- ✓One long, specific page per journey with day-by-day detail
- ✓Guide profiles — travellers book people, not products
- ✓A responsible-travel page that names villages and payment structures
- ✓Seasonal availability and weather guidance
- ✓Direct enquiry and deposit flow
- ✓Post-trip review and referral automation
Benchmarks
What good looks like.
60 daysFastest recorded time to a page-one term
+312%Best-case organic session growth
44%Share of bookings moved to direct
Figures drawn from our own engagements in this sector. Your starting position determines what is realistic — we set targets in week one, from your data.
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